Vol. 1 No. 2 (2023): PTIBR Volume 1, Issue 2

Original Articles

• THE IMPACT OF PERSON-JOB FIT, AND PERSON ORGANIZATION-FIT ON JOB SATISFACTION: A CASE STUDY OF A TEXTILE FIRM

  Azeem Khan, Jahanzaib Nabi, Muhammad Waqas, Waqas Bin Dilshad

  1-11

  • PDF Article 1, Vol.1, Issue 2

• A QUANTITATIVE STUDY ON POVERTY REDUCTION AND THE DEVELOPMENT OF INCLUSIVE AND RESILIENT COMMUNITIES

  Sabahat Fatima, Dr. Muhammad Nawaz Iqbal, Fawad Ahmed

  12-18

  • PDF Article 2, Vol. 1, Issue 2

• FACTOR IMPACTS CUSTOMER SATISFACTION IN THE CONTEXT OF ONLINE SHOPPING IN PAKISTAN: A QUANTITATIVE STUDY

  Eisha Iqbal Khan, Maria Atiq, Maaz Raza, Dawood Ahmed Sheikh, Abdul Saboor

  19-31

  • PDF Article 3, Vol.1, Issue 2

• IMPACT OF USE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS IN A PUBLIC SECTOR UNIVERSITY

  Laiba Karim Khan, Kashif Musani, Waqas Bin Dilshad

  32-42

  • PDF Article 4, Vol.1, Issue 2

• THE ROLE OF DIGITAL MARKETING IN TOURISM BUSINESS OF PAKISTAN

  Tanzila, Hafsa Tariq, Asbah Abid, Nida Shah

  43-65

  • PDF Article 5, Vol.1, Issue 2