Priority-The International Business Review (PTIBR) encourages research in areas related to business and industry through quality articles. It is a double blind peer-reviewed journal edited by The Eye Publications, Pakistan.

PTIBR adheres to publication ethics by COPE and follows an open access policy to make scholarly research accessible to everyone. The journal publishes bi-annually in June and December every year.

PTIBR is focused on providing a platform for academicians, researchers, practitioners, and students in the field of business management.

Scope

The journal PTIBR is an academic resource for research articles and research based case studies in areas such as strategy, marketing, management, human resource management, finance, accounting, business ethics, entrepreneurship, economics, business psychology, social marketing, business analytics and other related functional areas. It provides a platform to academics and researchers for sharing their original and unpublished work globally.