Vol. 4 No. 1 (2025): PTIBR Volume 4, Issue 1

Original Articles

• THE IMPACT OF MODERN COMMUNICATION TOOLS ON PROJECT IMPLEMENTATION IN SOFTWARE HOUSES OF PAKISTAN

  Hassnain Saati, Kamran Younus

  1-16

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• HOW BRAND EXPERIENCE, SATISFACTION, TRUST, AND COMMITMENT AFFECT LOYALTY: A RE-EXAMINATION AND RECONCILIATION

  Qasim Hussain, Misbah Rafique, Zaid Memon, Fatima Nadeem, Ahmed Mujtaba

  17-32

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• EFFECTS OF SOCIAL MEDIA MARKETING AND SELECTED MARKETING CONSTRUCTS ON STAGES OF BRAND LOYALTY

  Mahnoor Wasim, Laiba Ayaz, Rehma Irfan, Imaan Siddique

  33-50

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• THE ROLE OF BRANDING AND BRAND MANAGEMENT IN STRATEGIC MANAGEMENT

  Sher Ali

  51-61

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• THE IMPACT OF INDUSTRY TRENDS ON STRATEGIC BUSINESS AND MARKET MAPPING

  Aamna Jamal

  62-71

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