Vol. 3 No. 2 (2025): PTIBR Volume 3, Issue 2

Original Articles

• THE ROLE OF SOCIAL MARKETING IN PROMOTING LIFE INSURANCE PRODUCT FOR COMMUNITY AND SUSTAINABLE DEVELOPMENT

  Faryal Rafiq

  1-10

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• THE EFFECTS OF OPEN INNOVATION ON STRATEGIC PRODUCT DEVELOPMENT IN CORPORATE SECTOR OF PAKISTAN

  Syed Hasnain Al Tahami

  11-20

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• EVALUATING THE EFFECT OF WORKLOAD, REWARDS, JOB SATISFACTION AND EMPLOYEE PERFORMANCE OF BANK EMPLOYEES IN PAKISTAN

  Syeda Ailia Rizvi, Zarmeen Zahid, Areesh Khan, Muhammad Nawaz Iqbal

  21-27

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• MARKET INTELLIGENCE AND STRATEGIC DECISION MAKING IN THE EVOLVING CONSUMER MARKET

  Syeda Arooba Zehra Kazmi

  28-37

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• THE ROLE OF MARKET INTELLIGENCE IN INNOVATIVE MARKETING STRATEGIES IN BANKING SECTOR OF PAKISTAN

  Umme Aiman

  38-47

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