Vol. 1 No. 1 (2022): PTIBR Volume 1, Issue 1

Original Articles

• A CONCEPTUAL FRAMEWORK ON EVALUATING SWOT ANALYSIS AS THE MEDIATOR IN STRATEGIC MARKETING PLANNING THROUGH MARKETING INTELLIGENCE

  Osama Kashif, Dr.Muhammad Nawaz Iqbal

  1-9

  • PDF Article 1, Vol.1, Issue 1

• EMPLOYEE FRAUD IN PUBLIC SECTORS OF PAKISTAN-A REVIEW OF GHOST WORKERS

  Ahmed Yar Khan

  10-29

  • PDF Article 2, Vol.1, Issue 1

• GAUGING HAPPINESS INDEX: A STUDY OF WORKING CLASS

  Hera Khursheed

  30-45

  • PDF Article 3, Vol.1, Issue 1

• EFFECTIVENESS OF THE FACTORS FOR TOURISM INDUSTRY IN PAKISTAN: A QUANTITATIVE ANALYSIS

  Syeda Ailia Rizvi, Arooba Asif, Zarmeen Zahid, Dr. Muhammad Nawaz Iqbal

  46-54

  • PDF Article 4, Vol.1, Issue 1

• SOCIAL MEDIA AS A SUBJECT OF DISCUSSION: A QUANTITATIVE STUDY

  Abeera Munir, Anoosha Khan, Fasih Ahmed, Noor Us Subha, Zeeshan Ahmed

  55-76

  • PDF Article 5, Vol.1, Issue 1