EFFECTIVENESS OF THE FACTORS FOR TOURISM INDUSTRY IN PAKISTAN: A QUANTITATIVE ANALYSIS

Abstract

Tourism is one of the world's fastest growing industries, yet it is beset with problems in Pakistan. Pakistan is endowed with a wealth of natural and cultural resources that can be utilized for long-term tourism but due to lack of resources and commitment it has resulted in the country's tourism potential being underutilized. Tourism is critical to a country's economic development. Travel and tourism has a strong relationship with a variety of industries within the national economy, resulting in significant indirect earnings. It also promotes foreign investment, chances for change, and corporate, local, and public infrastructure developments. Because of its rich culture, geography, biological diversity, and history, Pakistan has a lot of tourism potential. Swat, Malam Jabba, Behrain, Kalam, Shangla, Balakot, Kaghan, Naran, Ayoubia, Murree, Chitral, Gilgit Baltistan, Hunza, and Neelam valleys all have tourism attractions like Historical and archaeological sites, as well as other mountainous ranges. The country has the potential to draw visitors from all over the world. The tour industry's development in Pakistan is still hampered by a lack of promotion and infrastructure improvements. If problems are resolved, it will not only help to attract tourists, but it will also aid Pakistan's economy and development.