Vol. 3 No. 1 (2024): PTIBR Volume 3, Issue 1

Original Articles

• CONSUMER MARKET TRENDS AND STRATEGIC MANAGEMENT IN THE FAST-MOVING CONSUMER GOODS (FMCG) INDUSTRY IN PAKISTAN

  Ahmer Sheeraz

  1-9

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• COMPETITIVE ADVANTAGE AND STRATEGIC MANAGEMENT IN EMERGING MARKET: A STUDY ON CORPORATE SECTOR OF PAKISTAN

  Aiman Riaz

  10-17

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• THE EFFECTIVENESS OF CUSTOMER FEEDBACK IN STRATEGIC PRODUCT DEVELOPMENT

  Hafiza Mutraba Haseeb

  18-25

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• THE ROLE OF STRATEGIC FORESIGHT IN MARKET INTELLIGENCE GATHERING AND ANALYSIS

  Shimza Shahid

  26-35

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• THE ROLE OF MARKET INTELLIGENCE IN ENHANCING STRATEGIC MANAGEMENT IN THE BANKING SECTOR OF PAKISTAN – A LITERATURE SURVEY

  Waiz Ahmed Khan

  36-44

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