Vol. 2 No. 2 (2024): ETISSR Volume 2, Issue 2

Research Articles

• MARKET INTELLIGENCE AND STRATEGIC RISK MANAGEMENT IN THE BANKING SECTOR OF PAKISTAN

  Abdul Rafay

  1-7

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• MARKET INTELLIGENCE FOR STRATEGIC EXPORT EXPANSION IN TEXTILE SECTOR OF PAKISTAN: A LITERATURE REVIEW

  Alishba Eman

  8-15

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• STRATEGIC MANAGEMENT PRACTICES IN PAKISTAN’S BANKING SECTOR WITH A MARKET INTELLIGENCE PERSPECTIVE ON DIGITAL TRANSFORMATION

  Areeqha Arif

  16-25

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• THE IMPORTANCE OF INNOVATION IN STRATEGIC MARKET MANAGEMENT

  Sajawal Memon

  26-34

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• THE IMPACT OF DIGITAL TECHNOLOGIES ON STRATEGIC MARKETING MANAGEMENT

  Sher Haider Mughal

  35-43

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