Author Guidelines

GENERAL GUIDELINES.

  • Manuscripts should be submitted in Word Format only. 
  • Paper Layout: Use A4 paper size and Margins should be set to 'Normal', and to be set at (3 cm on all sides). 
  • Headings: All headings should be capitalized, use a 14-size font (Bold, Times New Roman, and should be centrally aligned)
  • Sub-headings: All sub-headings should be 12 font size, Italics, bold, and left-aligned
  • Article Text/Content: Times New Roman, 12-size font, line spacing 1.5.

Manuscript Preparation Guidelines

Authors are strongly advised to prepare the manuscript as per the following guidelines otherwise it will delay the publication and possible rejection as well.  

Submit two files during submission. (1) Main article text where all author details are removed. Also, remove the section of the author's contribution in this main text file. (2) Author Details file that contains full names (remove prefixes like Dr, Prof, Mr, Miss) of all co-authors, institutional affiliation, country, and email of all co-authors. Add the author's contribution section to this file.

Article Components/Headings. Various headings and subheadings of the study may be decided by the authors. The basic article consists of the following headings/subheadings, however, your headings may differ depending on the nature of the study: 

Abstract, Introduction, Literature Review, Research Methodology, Data Analysis, Results and Discussion, Conclusion, Area for Future Research/Research Recommendations/Implications, Author(s) Contribution, Acknowledgements,  References.

 As per new guidelines in APA 7th edition writing Language should be inclusive and bias-free such as gender, age, disability, racial and ethnic identity, and sexual orientation, as well as being sensitive to labels and describing individuals at the appropriate level of specificity. 

Title. The title of the study should be written in 15 to 20 words. A title should be short, simple, easy to understand, and should be commonly searchable in Google. Don't use a title that never comes to the mind of a reader. 

Word Limit. 5000 words and/or above, excluding references. 

Authors. No more than five (05) authors. All authors have to mention their precise contribution in the article. 

Abstract. It should be strictly written within 300 words. 

Keywords. 5 to 6 very specific keywords should be given. Take 2 or 3 keywords from the title. Keywords should be commonly Google searchable terms. Each keyword should be separated by a semi-collin (;)

Introduction [500-1000 words]. This section should provide the background of the study. In this section, the author should discuss the research problem and discuss the significance of the study. Provide in-text citations in APA 7th style for all the facts that are presented here. 

Literature Review [1000-1500 words]. The review of literature can be written as per the requirement of your study i.e., argumentive, systematic or methodological related to the work of previous researchers. For help, see this link - Literature Review - Writing Guide 

A minimum of 50 relevant and recent works (from the year 2015 onwards) should be presented. This section can be merged with the introduction section as well. Here the author can discuss the research gap that this study is going or willing to cover. Provide in-text citations in APA style as follows:

  • An earlier study in which motivation and wage rates were compared revealed that … (Sharon, 2019).
  • Sharon (2019) shows how in the past, research into motivation was mainly concerned with …
  • In 2019, research was carried out by Sharon that indicated that.....

Citations. Authors are strongly advised to follow the free link below to generate citations in APA referencing style  Free Resource: APA Citation Generator

Methodology [500-1000 words]. For the quantitative study: Present the materials, methods, survey, questionnaire, etc used for the study. The author should explain whether this study is experimental, or review study, or simulation-based or survey-based. Discuss statistical software used during the study. Mention all research conditions, assumptions, and theories followed.

For the qualitative study: Include methodological orientation [grounded theory, discourse analysis, ethnography, phenomenology, content analysis] Sampling [number of participants, method of approach, where the data was collected] Data collection [interview, Audiovisual, field notes] and data analysis [number of data coders, software, etc.]. To access free resource guidelines for qualitative studies visit- Qualitative Research Criteria, or Qualitative - Writing Guide

Results [500-1000 words]. Presents the data, and the facts – what you found, calculated, discovered, and observed.

Use good quality images and give captions below the image Fig 1:………….

The caption for the table should be above the table. Table 1: …….

[Different tables and figures cannot be used parallelly in MS word page, they must be sequential with proper table/figure name and number, mention the source of each image and table below the figure/table]

Discussion [1000-1500 words]. Provide logical and scientific analysis of the findings of the study. Present evidence to support your analysis by citing the work of earlier researchers or existing theories. 

Limitations and Study Forward. The authors should discuss the limitations and gaps of this study and also present study implications, future scope and recommendations of the study.

Acknowledgement. The author should present a list of acknowledgements at the end. Any financial or nonfinancial support for the study should be acknowledged.

Co-authors Contribution. To avoid the possibility of ghostwriting, we suggest all co-authors should clearly mention their sizeable contribution to the article. Simply saying all authors contributed equally will not be accepted. 

References. All references should be cited inside the body and hyperlinked with corresponding in-text citations.

  1. A minimum of 50 quality references should be given with Crossref DOI.
  2. Website and newspaper references should be limited to 5-10.
  3. All references and in-text citations should be in APA 7th edition and present inside the main body of the article. Do not include extra references that are not cited.
  4. All references should be cited inside the article at the proper place in APA 7th style. 
  5. You can add a list of further readings and add extra references, websites, and books.

APA 7th edition referencing. APA 7th Referencing Guide

Reference list entries should be alphabetized by the last names of the first author of each work.

Offline Journal article

Harris, M., Karper, E., Stacks, G., Hoffman, D., De Niro, R., Cruz, P., et al. (2001). Writing labs and the Hollywood connection. Journal of Film Writing, 44(3), 213–245.

Article by DOI

Gelkopf, M., Ryan, P., Cotton, S., & Berger, R. (2008). The impact of “training the trainers” for helping tsunami-survivor children on Sri Lankan disaster volunteer workers. International Journal of Stress Management, 15(2), 117-135. https://doi.org/10.1037/1072-5245.15.2.117

Book

Calfee, R. C., & Valencia, R. R. (1991). APA guide to preparing manuscripts for journal publication. American Psychological Association.

eBooks

Forsyth, D. (2018). Probability and statistics for computer science. Springer Publishing Company. https://www.springer.com/gp/book/9783319644097

Websites

Lawson, J. F. (2019). The impact of plastic on Indonesian migratory birds. Department of Conservation. https://www.doc.govt.nz/reports/birds/indonesiaplastic/

Organization Reports

Ministry of Education. (2009). Research ethics in New Zealand: A student guide.

Sample Paper format

Sample paper format for the Journal of Marketing Strategies (JMS) can be downloaded here

Free resources for Authors

Grammarly. A free writing assistant to correct spelling, grammar, punctuation, clarity, engagement and delivery mistakes.

Mendeley Reference Manager. Mendeley is a free reference manager and an academic social network. Manage your research, showcase your work, connect and collaborate with over six million researchers worldwide.

CrossRef DOI Search. Search DOI of a reference in your article. 

Guide-How to Generate APA 7th Citations: A step by step guide to generate citations from Scribbr.

Guidelines - Final Checklist

  • To facilitate the blind review process, please ensure that the authors’ names do not appear anywhere in the manuscript or in the filename. 
  • Papers submitted must not be under consideration for publication elsewhere, either in electronic or printed form. The corresponding author should declare this when submitting the paper to the Editor.
  • The Editorial Board reserves the right to make editorial changes to any manuscript accepted for publication to enhance clarity and style.
  • Authors are to submit their papers electronically through the journal’s online submission.
  • Where available, DOIs and URLs for references should be provided.
  • The articles must be checked through the "Turnitin" software. According to the journal policy, the similarity index of each research article must not exceed 18%.
  • The article should contain original thoughts written in lucid English, and in a coherent style. The articles will only be accepted if they are (i) written in the correct English language, (ii) written according to the standards of academic writing.

Article Processing Charges (APC):  The Journal of Marketing Strategies (JMS) charges USD 300 for article publication, which is to be paid by the authors after their paper is accepted and confirmed for publication. 

The APC invoiced by JMS is used to cover and maintain the highest quality standards of the publication process. Furthermore, the fees paid by the authors is inclusive of taxes subjected upon Coral Research and Education Systems (SMC-Pvt) Ltd. under the Companies Act 2017.