MARKET INTELLIGENCE FOR STRATEGIC EXPORT EXPANSION IN TEXTILE SECTOR OF PAKISTAN: A LITERATURE REVIEW

Abstract

The textile industry forms a base of economic viability in Pakistan with high contributions to the exports and employment regime, yet the industry has many potentials but at times faces challenges like 'saturation of the market', altered global trade norms, and changing consumer preferences. This is the crux of the study, which seeks to investigate how market intelligence would lead to effective strategizing for exporting expansion in Pakistan's textile industry. Insight from the data would allow firms to pinpoint the high-growth international markets, anticipate demand trends, and manage their competitive position better. In this study, competitive analysis, insights into consumer behavior, trade policy assessments, and technological advancements in textile manufacturing are examined as the key tools of market intelligence. With the aid of an integrated methodology consisting of industry surveys, trade data analysis, and interviews with experts, the research establishes the critical success factors for export performance improvement. Furthermore, this research assesses trade agreements, tariff structures, and regulatory barriers affecting the choice of entry into the market. The findings indicate that embracing big data analytics, artificial intelligence, and supply chain optimization as part of market intelligence practices would enhance the decision-making power and export competitiveness of consumers. It also underscores the importance of green and sustainable innovations for the textile sector in tune with international market demands, which adds to the significance of this research. The adoption of proactive market intelligence framework by textile exporters strengthens resiliency agility and empowers these exporters in risk mitigation and proactivity towards emerging opportunities in global markets. The study presents recommendations for policies and strategic guidelines for industry stakeholders to strengthen Pakistan's position in international textile trade while promoting economic growth.