MARKET INTELLIGENCE AND STRATEGIC RISK MANAGEMENT IN THE BANKING SECTOR OF PAKISTAN

Abstract

The banking sector of Pakistan lives in a very dynamic environment with economic contingencies, regulatory impediments, and technological innovations. The performance of banks gets affected by market intelligence in an effective way to take the right decisions related to managing strategic risks successfully in turmoil situations. However, the banks are exposed to the financial and reputational risk while taking these wrong decisions as they currently do not have a proper approach toward integrating market intelligence into SRM frameworks. The objective of this research is to critically analyze the contribution of market intelligence in improving SRM practices within the context of the Pakistani banking sector. The study herein is necessitated by increasing pressures on banks to become resilient against global uncertainties, competitive forces, and changing customer requirements. The research utilizes a descriptive methodology to find out how market intelligence relates with SRM. Primary data will include surveys and interviews with financial industry professionals, while secondary data will include analyses of financial reports, market trends, and case studies from leading banks. Findings will help to expose important insights into how market intelligence can be operationalized in anticipating risks, finding opportunities, and improving decision-making in the banking industry. This research contributes to literature by presenting a strategic framework for market intelligence integration into SRM: Practical implications are useful for policy-makers and banking executives in Pakistan.