SOCIAL MEDIA USE, CORPORATE ENTREPRENEURSHIP AND ORGANIZATIONAL RESILIENCE: A RECIPE FOR SMES SUCCESS IN A POST-COVID SCENARIO

Abstract

This study reviews the role of social media consumption and corporate entrepreneurship in organizational resilience and self-renewal in the context of the post-COVID business environment of small and medium-sized enterprises (SMEs). The study is based on the dynamic capabilities theory and investigates the potential of innovativeness and proactiveness that is facilitated by digital technologies to increase the capacity of SMEs to adapt, recover, and maintain performance during the time of disruption. The data was gathered using a quantitative method and the data analyzed to evaluate reliability, validity, and the hypothesized relations with the use of SPSS and SmartPLS on 53 respondents who were related to SMEs. The results show that innovativeness poses a significant positive effect on self-renewal with strong impact and proactiveness provides a significant contribution to structural modeling. The organizational resilience turns out to be the vital process in which the entrepreneurial behaviors are converted into the long-term adaptability and competitiveness. The paper emphasizes the strategic significance of the combination of social media technologies and internal entrepreneurial activities to create resilient, future-neutral SMEs that would be able to deal with uncertainty and spur the long-term development.