FEMALE ENTREPRENEURSHIP: EXPLORING THE INTERPLAY OF MOTIVATION, EMPOWERMENT AND FAMILY WELL-BEING

Abstract

Females constitute half of the world's population, yet their participation in the workforce remains significantly lower than that of men. Traditionally viewed as homemakers responsible for household chores and child-rearing, women face societal barriers when entering fields traditionally dominated by men, such as entrepreneurship. This study explores the motivations behind women's entry into entrepreneurship and its implications for family well-being. Using a qualitative methodology, the study investigates the experiences of 17 female entrepreneurs through in-depth interviews. The conceptual framework incorporates the independent variable motivation to start a business mediated by female empowerment, with family well-being as the dependent variable. The theoretical foundation is drawn from the Family Enrichment Theory and the Theory of Planned Behavior. Data was analyzed using thematic analysis to identify recurring patterns and insights. The findings highlight the significant role of motivation and entrepreneurial intentions in enhancing female empowerment and positively influencing family well-being. Socio-cultural factors emerged as pivotal in shaping these dynamics, revealing the unique challenges and opportunities faced by women entrepreneurs in Baluchistan study recommends fostering small, home-based enterprises and establishing skill development centers tailored to women. Additionally, providing micro-financing options could bring transformative socio-economic changes for tribal female entrepreneurs. The paper concludes with a discussion of the findings, offering practical suggestions and directions for future research.