A STUDY OF MOTIVATIONAL FACTORS AFFECTING INVESTMENT DECISION BY HOUSEHOLD WOMEN IN PAKISTAN

Abstract

The study has been carried out on the effect of financial literacy on the women’s financial decisions, lifestyle and future planning. The basic purpose of this study is to find out the awareness level of financial matters in household educated women so that they can effectively contribute to the financial development of country’s economy. To ascertain the financial literacy level in Pakistan’s household women we carried out a survey of 395 educated household women of different regions belonging from different financial and educational backgrounds. The final results showed very lower level of financial knowledge in women. This study indicates that most of the women in spite of having higher educational background don’t aware of basic financial literacy.  Women having adequate level of education in their discipline are not able to take better financial decision because they have not the financial perspective which is necessary for the men and women. The R square value score below 0.7 which is 50% of the acceptance level. Although household women are commonly educated in Pakistan and have higher literacy level but their financial decision making is quietly miserable. The findings of this study suggest that women should be given necessary financial education in schools and universities with their respective courses under study so that not only women will avail benefit by their investment decisions but also the economy as a whole.