UNDERSTANDING BEHAVIORAL, DECISION-MAKING, AND MOTIVATIONAL DRIVERS AMONG SELF-EMPLOYED INDIVIDUALS IN KARACHI

Abstract

This research investigates into the intricate dynamics of self-employment by examining the perceptions, behaviors, decision-making approaches, and motivational drivers among self-employed individuals based in Karachi, Pakistan. Through a qualitative investigation, this study explores the multifaceted nature of self-employment, shedding light on how individuals perceive and navigate the challenges and opportunities inherent in entrepreneurial endeavors. By analyzing the daily lives of self-employed individuals, their reactions to various situations, and their relationship with the myriad aspects of self-employment, this research provides valuable insights into the mindset and practices of this unique demographic. Moreover, the study uncovers the motivational drivers that propel individuals to pursue self-employment, elucidating the underlying factors that influence entrepreneurial aspirations and sustain entrepreneurial endeavors. This comprehensive analysis contributes to a deeper understanding of self-employment phenomena and offers implications for policymaking, entrepreneurial education, and support initiatives aimed at fostering self-employment and economic development.