GREEN ETHICAL LEADERSHIP, EMPLOYEE ENGAGEMENT, AND GREEN CREATIVITY TOWARDS GREEN BEHAVIORS IN THE FMCG SECTOR

Abstract

The study has aimed to investigate the impact of green, ethical leadership, employee engagement with green initiatives, and green creativity on in-role and extra-role green behavior with the moderating effect of psychological safety in FMCG companies in Pakistan. The information has been gathered from the employees of the FMCG firms in Pakistan with a green policy in operation. In total, the responses obtained from all the respondents combined to reach 417. Hence, PLS-SEM was deemed appropriate for the research. Thus, the present research findings suggest that In-Role Green Behavior (IRGB) has a positive but insignificant relationship with Extra-Role Green Behavior (ERGB). In the study, Green Ethical Leadership (GEL) has a positive relationship and was significantly related to IRGB and ERGB. A positive and significant relationship persists between Employee Engagement with Green Initiatives (EEGI) and IRGB, but there is a negative and insignificant relationship between EEGI and ERGB. Green creativity (GC) has a significant and positive impact on both the constructs, namely, IRGB and ERGB. Also, IRGB, to an insignificant extent, mediates the association between GEL, EEGI, GC, and ERGB. Finally, psychological safety, PS, has a significant and positive interaction with IRGB on ERGB. The research has suggested that green, ethical leadership and green creativity should be encouraged by managers, and employees should be encouraged to participate in green activities fully to display both in-role and extra-role green behavior.