CUSTOMER BUYING DECISION IN AUTOMOBILE INDUSTRY

Abstract

In the present era, most brands are putting greater their emphasis on consumers' quality of life because those consumers express their social position or across the firm and class products. The focused of the current study is that how examine the impact of brand image and brand loyalty of customers minds that it relates the brand name, effect of procedure and brand quality on car consumer brand loyalty products, brand loyalty is then a big factor to examine on the customer buying decision specially in Karachi context for this investigation on the effects of the variables i.e., product quality, brand image, brand loyalty, customer satisfaction regarded to be independent variables and customer buying decision has been regarded as dependent variable. The main focus of the study is that it demonstrates the study’s analysis of the relationship between dependent and independent factors as correlational. This investigation was carried out using a survey design and a straightforward random sampling strategy. After accounting for omissions and errors, 207 responses were obtained from 300 surveys which were delivered at random to car owners in Karachi.