CONSUMER BEHAVIOR TOWARDS PAPER BAGS DURING SHOPPING: A QUALITATIVE STUDY ON PAKISTANI GROCERY CONSUMERS

Abstract

Existing theories hardly focused on Pakistani grocery store consumers attitudes toward paper bags. The use of paper bags in Pakistani grocery stores is discussed in this research, as well as how it may persuade consumers to use them or what effect they may have on the local environment. Initiatives to use paper bags contribute to a reduction in pollution in the nation. The study's goal is to raise consumer awareness about the need to switch away from plastic bags. According to the findings of this study, people's lifestyles will alter. Paper bags can replace plastic bags, which will cut down on their consumption. Paper bags will help keep the environment clean and less polluted. The main focus of this issue is the implementation of paper bags in the grocery sector. This article is divided into various sections that each cover in depth all information related to the topic. The study on the use of paper bags for supermarket shopping reveals how consumers behave when using paper bags. In this research paper's literature review, we have shown researcher interviews on the usage of paper bags and also to limit the use of plastic bags. This research is qualitative in nature and involved conducting interviews. This research report also includes a methodology section where we detail all of the individuals from various fields that were interviewed. In order to reduce the usage of plastic, this paper discusses how paper bags are used in everyday shopping and human behavior.