MARKET INTELLIGENCE AND STRATIGIC DECION-MAKING IN PAKISTAN’S BANKING AND INSURANCE SECTOR

Abstract

To the overall decision-making process, all the parties engaged in the banking sector have the same view towards the insurance industry in Pakistan. An analysis of market intelligence among insurance and banking sectors has been done with this study on the role that market intelligence really plays in strategic decision-making within both banking and insurance sectors. The integration of market intelligence instrumentation such as data analytics, competitive benchmarking, and customer insights has been assessed in the tastiest way possible for informed decision-making in the two industries. The research study does focus on how organizations in the banking and insurance sectors could maximize the potential of real-time data and emerging technologies in order to spot market trends, understand customer needs, and gain competitive advantages. The study further investigates the barriers these sectors face in adopting a business intelligence-oriented framework: namely data privacy issues, technological barriers, and various forms of regulatory requirements. By analyzing case studies and survey findings, this paper highlights innovative methodologies to leverage market intelligence for enhanced risk assessment, customer engagement, and operational efficiency. An assessment of strategic fore sighting would also cover how organizations would develop themselves as responsive to anticipated changes in the industry and hence also create congruence between organizational goals and market requirements. In the findings, benefits point to having a proactive and data-driven culture for resilience in the fast-evolving financial milieu. This would add to a handful of pieces of literature that have included practical insights into the banking and insurance firms towards enhancing such firms' strategic agility, seeking sustainable long-term competitive advantage in the market of Pakistan.